Sheri Harrison http://sheriharrison.com Knowing Your Power Proives Prospective Sun, 12 May 2013 04:30:48 +0000 en-US hourly 1 Branding + SEO = Revenue Increase http://sheriharrison.com/2013/05/branding-seo-revenue-increase/ http://sheriharrison.com/2013/05/branding-seo-revenue-increase/#comments Tue, 07 May 2013 17:46:57 +0000 Admin http://sheriharrison.com/?p=347 A brand can be defined as many things. It’s the way the public views a company, a company’s promise made to the consumer.  Brands that do well within their respective markets are the ones that remain top of mind with their target audience. You can measure brand success by asking your ideal customer to explain the gist of your product or service offering. If they can accurately do this, then you know that your brand is easy to understand, memorable and sharable. I call this the Brand Test.

SEO also known as search engine optimization, is the process by which create an online presence to get your website to rank highly on the search engine results pages through the use of keywords, content and links. SEO is the method by which you are found by those who are search on key terms related to your business.

When you combine Branding and SEO, you’ll increase your level of customer reach, loyalty and ultimately, revenue.

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